“ Why purchase a $500 tablet if you are just utilizing it to verify your e-mail?
Many of us have been utilizing the same holiday items for
years, whether we like them or not. In the event you personal your home, consider renting out a room on a
platform like Airbnb so that you've got earnings coming in usually.
Internet advertising is the primary supply of revenue for Internet corporations, comparable to Google, Facebook,
Baidu, Alibaba, and many others (Edelman et al., 2007). Unlike natural gadgets (Yan et al., 2020a) only ranked by user preference,
the show of ads is dependent upon both person choice and advertiser’s benefit.
The outcomes of offline simulation and online A/B experiment demonstrate that NMA brings a significant enchancment in CTR
and platform revenue, in contrast with GSP (Edelman et al., 2007),
DNA (Liu et al., 2021), VCG (Varian and Harris, 2014)
and WVCG (Gatti et al., 2015). We successfully deploy NMA on Meituan meals delivery
platform. ”